Frequently Asked Questions
Questions about SixFifty
Who is SixFifty?
SixFifty is a subsidiary of Wilson Sonsini Goodrich & Rosati. We combine the expertise of the world’s leading technology law firm with machine engineering, streamlining complex areas of the law through automation.
Who is Wilson Sonsini?
Wilson Sonsini Goodrich & Rosati. is a law firm that specializes in business, securities, and intellectual property law. The firm's Senior Partner and Founder Larry Sonsini, is well known as an attorney and advisor to the largest technology companies in the world.
California Consumer Privacy Act
What is the CCPA?
The California Consumer Privacy Act, or the CCPA, is one of the most important privacy laws in the United States. The law goes into effect on January 1, 2020. The CCPA applies to any company that does business in California and: (1) makes over $25 million in worldwide revenue; or (2) handles information from 50,000 or more people or households in California; or (3) makes half of its revenue selling the personal information of California consumers.
What rights does the CCPA provide consumers?
The CCPA provides California consumers with four primary rights: (1) The right to know what personal information is being collected and whether the personal information is to be sold or disclosed and to whom; (2) the right to say “no” to the sale of personal information; (3) the right to access personal information; and (4) the right to equal service and price, even if privacy rights are exercised.
What are the main obligations for a company under the CCPA?
Companies must (1) collect, manage, and respond to consumer requests; (2) train employees on the CCPA and how to comply, (3) generate website disclosures, contract language, and internal compliance policies; and (4) chart how data is collected, where it resides, how it’s used, and who is it disclosed to.
How do California consumers make requests to a company?
To comply, a company must have a button on their homepage that allows California consumers the ability to make a request. They must also have a toll-free number that consumers can call.
What does the CCPA require?
To comply, companies must be more transparent about how they handle personal information, allow people more control of their information, and implement security protections for personal information. This requires giving notice to consumers before or at the point of data collection, giving consumers the option to opt out of the sale of their information, and giving consumers the option to request the deletion of the information (with some exceptions) or to request information regarding what information has been collected and what has been done with it. Companies are also required to train their employees on the requirements of the CCPA so they can appropriately handle consumer information. Implementing these changes can be costly and time consuming.
How will the CCPA be enforced?
The majority of the CCPA’s provisions will be enforced by the California attorney general. The CCPA provides for civil penalties of up to $7,500 for intentional violations of the CCPA. Companies that violate the CCPA’s provisions for data security are subject to a private right of action that California residents can bring against them in civil lawsuits. Experts anticipate that CCPA violations will be tabulated on a per consumer basis. Therefore, a security breach that exposes the personal information of 50,000 consumers could be counted as 50,000 violations.
What are the most important CCPA dates and deadlines?
Get a free download of important CCPA dates to help you stay on track and comply in time. Click here.
How do I know if my company needs to comply with the CCPA?
Take our 4 question quiz to see if your organization has to comply with the CCPA. Click here.